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By Angela Y. Lee, Dilip Soman

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862 Huifang Mao, University of Central Florida, USA Xiaojing Yang, University of Wisconsin-Milwaukee, USA A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation ....................................... 864 Kunter Gunasti, Penn State University, USA Hans Baumgartner, Penn State University, USA Min Ding, Penn State University, USA Protection of Prior Learning in Complex Consumer Learning Environments ...................................................................................

650 Maria G. Piacentini, Lancaster University Management School, UK Emma N. Banister, Lancaster University Management School, UK All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing ........................................................................................................................................................................................ 652 Chun-Tuan Chang, National Sun Yat-sen University, Taiwan Yu-Kang Lee, National Sun Yat-sen University, Taiwan Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers’ Perceived Control Over and Behavioural Intentions Towards Debt ................................................................................................................................................

563 Brian R. Kinard, University of North Carolina-Wilmington, USA Cynthia Webster, Mississippi State University, USA Allyn White, Mississippi State University, USA Hard-Core Members’ of Consumption-Oriented Subcultures Enactment of Identity: The Sacred Consumption of Two Subcultures .................................................................................................................................................................................. 570 Tandy D. Chalmers, University of Arizona, Tucson, USA Damien Arthur, University of Adelaide, Australia Musical Effects: Glocal Identities and Consumer Activism ................................................................................................................

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