By Roger L. Martin, A. G. Lafley
This is A.G. Lafley’s guidebook. Shouldn’t it's yours as well?
Winning CEO A.G. Lafley is now again on the helm of buyer items tremendous Procter & Gamble. a good way to be aware of the method he’ll use to revive P&G to its former dominanceread this book.
Playing to Win, a famous Wall highway Journal and Washington Post bestseller, outlines the strategic procedure Lafley, in shut partnership with strategic adviser Roger Martin, used to double P&G’s revenues, quadruple its gains, and raise its industry worth by means of greater than $100 billion while Lafley was once first CEO (he led the corporate from 2000 to 2009). The booklet indicates leaders in any kind of association how you can consultant daily activities with better strategic ambitions equipped round the transparent, crucial components that ascertain enterprise successwhere to play and the way to win.
Lafley and Martin have created a collection of 5 crucial strategic offerings that, while addressed in an built-in means, will flow you prior to your rivals. they're: (1) what's our profitable aspiration? (2) the place do we play? (3) How do we win? (4) What services needs to we have now in position to win? and (5) What administration platforms are required to help our offerings? the result's a playbook for winning.
The tales of the way P&G again and again gained by means of using this system to iconic manufacturers corresponding to Olay, Bounty, Gillette, Swiffer, and Febreze essentially illustrate how making a choice on a strategic approachand then making the fitting offerings to help itmakes the variation among simply enjoying the sport and really winning.
Playing to Win outlines a confirmed strategy that has labored for a few of today’s such a lot celebrated manufacturers and items. permit this ebook function your new advisor to successful, as well.