Download e-book for iPad: Communicating the Impact of Communication for Development: by Nobuya Inagaki

By Nobuya Inagaki

This e-book is a peer assessment of journals addressing the problem of the impression of improvement conversation in a couple of improvement initiatives and courses. It offers an outline of this self-discipline after which discusses the facts concerning the influence of improvement verbal exchange in line with a typology constructed at the foundation of the articles reviewed. This stury is a part of the broader approach that supplied help to the 1st Congress on conversation for improvement, and that happened in Rome on October 2006.

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Additional info for Communicating the Impact of Communication for Development: Recent Trends in Empirical Research (World Bank Working Papers)

Sample text

Traditionally, projects based on the modernization and diffusion theories are designed in a way to relay messages working through the individual psychology of the receivers of information; less attention is given to types of effects that occur in collective and social levels. Papa and others (2000) wrote: Most past communication research on media effects consists of surveys or experiments in which unconnected individuals are the units of response and the units of analysis. Such research designs necessarily make it difficult to investigate the social context in which media effects occur, and concepts like collective efficacy and community action cannot easily be measured.

Changes in knowledge and attitude are presumably easier to invoke in technical domains than in culturally-rooted practices. In the empirical studies in our sample, very little of the former type of attempts are analyzed or discussed. But some of the studies show experiences of the co-construction of interventions aimed at the changes in knowledge and attitude at administrative or technical levels. Puri and Sahay (2003) documents an attempt to coconstruct a land and water management program by farmers, institutional actors and scientists collaboratively working in a southern district in India.

In communication interventions, the “successful” outcome is measured in two ways, although evaluation studies may or may not elaborate both. One kind involves the examination of the extent to which the target populations adopt, in a broad sense, the communication practices that are promoted. A variety of practices constitute this type of change: listening to media campaign messages, engaging in spousal communication, communicating more effectively with health professionals and clients, probing and activating indigenous knowledge, and institutionalizing community discussion groups.

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