By James M. Wahlen
Monetary REPORTING, financial plan research, AND VALUATION, 8E is written with the basis that the person can study financial plan research such a lot successfully by means of acting the research on real-world businesses. Wahlen/Baginski/Bradshaw's textbook will train clients the way to combine the innovations from economics, finance, enterprise process, accounting, and different company disciplines via a distinct six-step strategy.
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Extra info for Financial Reporting, Financial Statement Analysis and Valuation
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. 4 CHAPTER 1 2. 3. 4. 5. 6. Overview of Financial Reporting, Financial Statement Analysis, and Valuation industry in the ﬁrst step establishes the economic foundation and context for the remaining steps in the process. Identify strategies the ﬁrm pursues to gain and sustain a competitive advantage.
Firms adopt different strategies to differentiate themselves from competitors, but available strategies are determined by an industry’s economic characteristics. Step 3: Assess the Quality of the Financial Statements Firms prepare four principal ﬁnancial statements to report the results of their activities: (1) balance sheet, (2) income statement, (3) statement of comprehensive income, and (4) statement of cash ﬂows. Firms also prepare a ﬁfth statement, the statement of shareholders’ equity, which provides further detail of the shareholders’ equity section of the balance sheet.
PepsiCo’s beverage division competes broadly in the beverage industry, with offerings in soft drinks, fruit juices, bottled waters, sports drinks, teas, and coffees. However, its principal beverage products are soft drinks. Although one might debate whether its products differ from similar products offered by Coca-Cola and other competitors (a debate that invariably involves taste), PepsiCo relies on brand recognition and distribution channels to differentiate its products. 2. Degree of Integration in Value Chain.