Download e-book for iPad: Game Over Press Start To Continue by David Sheff

By David Sheff

The riveting tale of Nintendo's conquest of the interactive leisure supplying real stories choked with cocky conceitedness, self belief and foreign intrigue that rival any novel. if it is recounting the struggles over the game"Tetris," delivering blow-by-blow narrative of Nintendo's sour felony war or its see-saw pageant with different businesses for industry management, video game Over is a masterful piece of commercial journalism and technical reportage-a booklet either cautionary and highly wonderful.

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The MSX was put in its place as a personal computer, not a game machine. Sega, a small arcade-game com pany, released a competitor called the SG-1000 the same year Nintendo released the Famicom, but it fizzled. And in spite of updated systems released by Atari, Nintendo had no competition to speak of. What had begun as the Yamauchi family business was inconspicuously on its way to becoming one of the most successful enterprises in the history of Japan—or, indeed, the world. I. MARIO \^ „ "What if you walk along and everything that you see is more than what you see— the person in the T-shirt and slacks is a warrior, the space that appears empty is a secret door to an alternate world?

He wanted to turn Nintendo into the single place the hottest game designers wanted to be associated with. Since, in Japan, most employees stayed with one company for their entire career, it was generally impossible to seduce good designers from other companies. That meant that they would have to come to Nintendo on their own, fresh from college. Yamauchi wanted to create a place where his geniuses would be encouraged and inspired. But how? He was used to badgering and cajoling, or simply demanding—and that was certainly not the same thing as inspiring people, nurturing them.

Kentucky Colonels LPs and traveled to Tokyo to see Doc Watson perform live. When he finally graduated, Miyamoto agonized over what kind GAME OVER of job he should get. He had no interest in traditional business, and he knew he would never survive the monotony of a rigidly struc tured corporation. Then a revelation came to young Miyamoto. He asked his father to contact an old friend, Hiroshi Yamauchi, who ran Nintendo. The elder Miyamoto asked Yamauchi to meet with his son, a re cent graduate with a degree in industrial design, who was looking for a job.

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