By Howell J. Malham Jr.
A shrewdpermanent and witty tackle method . . . a necessary company topic
Every day, hundreds of thousands of execs worldwide talk about approach, they usually think that everybody else within the room defines "strategy" an analogous method. yet they don't. Howell J. Malham Jr. has created a booklet that is going directly to the center of the difficulty. in the course of the principally facetious conversation of 2 colourful characters, this shrewdpermanent, irreverent ebook seeks to get everybody within the room at the related web page utilizing an analogous definitions for a similar phrases. this can be a an important first step to any company proposition, but it is usually the main overlooked.
* A hugely readable booklet that defines the main over-used (and least understood) enterprise time period: strategy
* writer is the co-founder of perception Labs
* Written in a wry sort, this e-book deals a witty, creative tackle a typical company problem
At a time while company ordinarily is groping at nighttime for brand new options to continual difficulties, this publication is a breath of clean air, reminding readers that they have got to construct a beginning sooner than they could scale the walls.
Read or Download I Have a Strategy (No You Don't): The Illustrated Guide to Strategy PDF
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Extra info for I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
You can’t count it if you don’t know what IT is. —And if you can’t count it, IT doesn’t count! But we can still BILL for it, right? —I think so. Phew! Billing means the world to me. 38 I Have a Strategy (No You Don’t) Those are the elements of strategy. I Have a Strategy (No You Don’t) 39 Let’s recap. A strategy is a strategy if it has: 1. A purpose 2. A plan 3. A sequence of actions or tactics 4. A distinct, measurable goal A strategy isn’t a strategy without the power to execute it, Gary! —Well, even if we don’t have the power to make it work NOW, we might be able to make it work LATER.
Not the fans, obviously. Obviously. They keep showing up. —Well, if they finally win a World Series, they won’t be so special anymore. And people may stop showing up, even though they have a really cute, old-fashioned stadium. You’re right! If they end their historic losing streak, they'd lose their one market differentiator! So maybe they're playing to lose! What a strategy! —That’s not strategy. That’s bad baseball. I Have a Strategy (No You Don’t) 37 A strategy is a strategy if: 4. There is a distinct, measurable goal.
Are you with me? Are you with me, Gary? —? I Have a Strategy (No You Don’t) 19 Those people are very creative. And have a really good eye. And may very well understand the principles of design. 20 I Have a Strategy (No You Don’t) But graphic design alone is not a strategy. —What will compel people to visit our website in the first place, Larry? And what’s going to make them come back to our site over and over? What’s going to make them trust and believe in our site? How do we win their allegiance AND devotion FOREVER?