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Extra info for Plastic electronics for packaging
The drivers affecting the packaging sectors have parallels within their customers markets – reduced batch sizes and Inventories; shorter order cycles; cost reductions; operational and ordering efficiency; promotions and marketing campaigns. CLICK TO VIEW TABLE Whilst much of this may reflect the High Street Retailers and FMCG sectors this paradoxically is not necessarily reflected in the luxury goods and branded product areas, with many enjoying good results despite the recession. COM plastic electronics > e-book > plastic electronics for packaging Packaging Applications for Plastic Electronics protection (labels), high quality post print (corrugated packaging), glass, (crystal clear glass), litho direct (on packaging).
PE becomes integral to marketing promotions. RFID – now integral to supply chain and asset tracking requirements. Commercial building of PE on product applications allied to integrated R&D for other applications. Rigid packaging On container applications – targeted brand owners In mould label R&D (integration of in mould labels to containers). Flexible packaging Identification and targeting of promotional POS. Further development of on container applications. Building POS and promotional applications.
Point of sale displays is seeing more use of digital print in addition to screen printed or litho laminated displays. Bottles, plastic and cartonboard packaging have seen increasing use of colour and design allied to different materials (totally clear glass, clear film labels; holographic foils). So how does plastic electronics fit into and correlate to the trends and drivers that are influencing the packaging sectors? First we need to consider the product offering from plastic electronics and which may be more suited to packaging applications.