Michael Rosenberg's Strategy and Sustainability: A Hard-Nosed and Clear-Eyed PDF

By Michael Rosenberg

Business and environmental sustainability should not typical bedfellows. enterprise is set earning profits; sustainability is set maintaining the planet. enterprise is measured in months and quarters; sustainability usually calls for major brief time period bills to safe a occasionally doubtful long term profit. to a few activists, all executives are exploitative, egocentric “1 percenters”. to a few executives, all activists are irresponsible, unyielding extremists.

And but enticing with the difficulty isn’t non-compulsory – all companies should have a method to accommodate sustainability and, like every approach, this comprises making choices.

Strategy and Sustainability encourages its readers to clear out the noise and make these offerings in a hard-nosed and clear-eyed manner. Rosenberg’s nuanced and fact-based standpoint acknowledges the complexity of the problems to hand and the strategic offerings companies needs to make. He blends the paintings of a few of the best educational thinkers within the box with useful examples from various company sectors and geographies and provides a framework with which Senior administration may perhaps interact with the subject, now not (just) to save lots of the planet yet to fulfil their brief, medium, and long term obligations to shareholders and different stakeholders.<

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Additional info for Strategy and Sustainability: A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability for Business

Sample text

DDT was first synthesized by Paul Muller, a Swiss chemist, in 1939 in France and was found to be the most powerful insecticide ever seen. 2 DDT was so successful that Muller was awarded the Nobel Prize for physiology in 1949 and production soared from zero to 82 million kilograms by 1962. In Silent Spring, Carson documented the way that DDT had a negative effect on the larger ecosystems in which spraying was occurring. The book became a media sensation and CBS news Special Reports ran a segment on it.

He also changed Unilever’s internal compensation system to make sure his management team was focused on the ten-year goal of doubling the firm’s turnover and making it more sustainable. Polman began his career at Proctor & Gamble, and has also served in an executive capacity at Nestlé, and became CEO of Unilever in 2009. ”10 Polman is also chairman of the World Business Council for Sustainable Development, is a member of the International Business Council of the World Economic Forum, and serves on the Board of the UN Global Compact and the Global Consumer Goods Forum.

Companies such as DNV GL and Lloyds, among others, are constantly perfecting their understanding of risk mechanisms. They work with their clients to find ways to reduce the risk of industrial accidents, and alongside the insurance industry that covers such unlikely events. On the other side of the debate, however, are those who believe profoundly that certain risks should simply not be considered. Nuclear power plants provide an example of what many people believe is the answer to both our future energy needs and climate change.

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