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All Rights Reserved. This ebook may not be reprinted or distributed in any format without express written permission. com The Emergency Action Plan for Attracting Clients Fast! Multi-Step Marketing When I was first introduced to the concept of multi-step marketing seven years ago, it transformed my conversion rates and my business. Multi-step marketing is at the core of the Client Magnet approach, because it is selling to people who have contacted you and asked for information about your product or service.

In general, the portion of the general public that fits into your product's demographics consists merely of suspects (you suspect that they might need what you have to offer). When a portion of them comes forward to get your freebie, you've isolated the prospects from your suspects. Then, if they want more, they're now expects (people expecting to do business with you). Now, here is the beauty of Multi-Step Marketing. Now that those people have made themselves known to you, you can focus your attention on following up with the prospects using a sequence of contacts.

This ebook may not be reprinted or distributed in any format without express written permission. com The Emergency Action Plan for Attracting Clients Fast! Let's say you were about to open a new fresh juice stand in your local market. What is the one thing you would want most? Fresh, organic fruit? The latest juicing technology? Friendly staff? A great location? An endorsement from a local celebrity? An attention grabbing name? A positive review in your local newspaper? The one thing you would want most is a thirsty crowd.

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