Download e-book for iPad: The Fortune at the Bottom of the Pyramid: Eradicating by C. K. Prahalad

By C. K. Prahalad

How will you make a revenue through promoting your services and products to the bad? by means of giving the bad the power to develop wealthy (and not only by way of money).

Prahalad's insightful publication takes this concept and explores it from a company process viewpoint. by means of the top you've got the instruments to really make it happen.

This e-book increases your skill to promote your services in locations you would not as a rule dream of. and it'll show you how to swap the realm within the approach.

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Additional resources for The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Can we refresh ourselves without a shower? Can we flush toilets without much water, as is done in airplanes? Can we recycle water for multiple uses within an apartment complex (in urban settings) and within a village (in rural settings) in a closed loop system? Can we conserve water in agriculture through innovative cultivation methods? 62 pounds of waste per day. 5 There are not enough places to dump this amount of garbage! Packaging can play a crucial role in the sustainable development of markets in the BOP.

Bimbo7 is the largest bakery in Mexico and its trucks have become symbols of trust between the BOP consumers and the firm. The truck drivers are so trusted that often the small store owners in the slums allow them to open their shops, stock them with bread, and collect cash from the cash boxes without supervision. Both Casas Bahia and Bimbo believe that the truck drivers who deliver their products to the BOP consumers are their ambassadors and neither company will outsource the delivery process.

Access to distribution in rural markets continues to be problematic. ” Therefore, the rural poor are not only denied access to products and services, but also to knowledge about what is available and how to use it. The spread of wireless connectivity among the poor might help reduce this problem. The ability to download movie and audio clips on wireless devices might allow firms to access traditionally “media dark” areas and provide consumers in these locations with newfound access to information about products and services.

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