New PDF release: The Information Diet: A Case for Conscious Consumption

By Clay A. Johnson

The glossy human animal spends upwards of eleven hours out of each 24 in a kingdom of continuous intake. no longer consuming, yet gorging on details perpetually spewed from the monitors and audio system we carry expensive. simply as we now have grown morbidly overweight on sugar, fats, and flour—so, too, have we develop into gluttons for texts, immediate messages, emails, RSS feeds, downloads, movies, prestige updates, and tweets.

We're all scuffling with a typhoon of distractions, buffeted with notifications and tempted via tasty tidbits of knowledge. And simply as an excessive amount of junk nutrition may end up in weight problems, an excessive amount of junk details may end up in cluelessness. The info Diet exhibits you the way to thrive during this details glut—what to appear for, what to prevent, and the way to be selective. within the procedure, writer Clay Johnson explains the function details has performed all through heritage, and why following his prescribed nutrition is vital for everybody who strives to be clever, efficient, and sane.

In The details Diet, you will:
* become aware of why eminent students are anxious approximately our kingdom of realization and normal intelligence
* study how today’s media—Big Info—give us precisely what we'd like: content material that confirms our ideals
* discover ways to take steps to boost information literacy, awareness health, and a fit humorousness
* turn into engaged within the economics of knowledge by means of studying tips to gift strong details prone
* similar to a regular, fit nutrients vitamin, The details Diet isn't really approximately eating less—it’s approximately discovering a fit stability that works for you <ul/>

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Extra info for The Information Diet: A Case for Conscious Consumption

Sample text

Most importantly, at this moment, our species began to become more aware of ourselves. While it’s evident that the mind co-evolved with language, it was at this moment that we were not only able to communicate increasingly complex concepts to one another, but also to store it in our brains effectively. Our cognition advanced. Knowledge Is Power With language came the ability to coordinate with each other more effectively. Nomadic tribes began to develop symbols to keep themselves better organized.

The sales teams want to sell you the delicious stuff that you keep coming back for more, even if it’s at the expense of the truth. Like our food companies, our media companies—the companies that produce and deliver much of the information that we consume—have been consolidated down to a handful: Time Warner, AOL, Disney, Viacom, News Corporation, CBS Corporation, and Comcast. Together, these companies represent many of the movies we watch, newspapers we read, magazines we subscribe to, books we buy, and Internet services we use.

Every board member and every officer of a large corporation must grow their company and maximize shareholder wealth or face unemployment. Food companies want to provide you with the most profitable food possible that will keep you eating it—and the result is our supermarket aisles filled with unimaginable ways to construct and consume corn. Media companies want to provide you with the most profitable information possible that will keep you tuned in, and the result is airwaves filled with fear and affirmation.

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