The Unofficial Guide to Starting a Small Business - download pdf or read online

By Marcia Layton Turner

The interior scoop . . .for if you happen to wish greater than the legitimate line

Want to be your personal boss yet usually are not relatively certain the way to make it occur? This savvy consultant will convey you ways. Now revised and up to date to hide the most recent rules, concepts, and tendencies, it walks you step-by-step in the course of the whole start-up strategy, from arising with a marketing strategy and lining up financing to establishing store, advertising on your patron base, and working with accounting, taxes, coverage, and licenses. full of real-world assistance and methods that you simply will not locate at any place else, it offers all of the information you want to claim independence from the 9-to-5 global, release your business—and watch the gains develop! important info on real-world entrepreneurship that different resources do not show. Insider secrets and techniques on tips to safe financing and select a profitable position. Money-Saving recommendations, together with inexpensive how one can marketplace what you are promoting. Time-Saving assistance for making a marketing strategy and dealing with criminal and accounting fundamentals. the newest tendencies, together with easy methods to release a ecocnomic domestic- or Web-based enterprise. convenient Checklists and Charts that can assist you plan your start-up and reach undefined.

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This chapter will help you turn your goals and ideas into a document you can use to manage your business, pursue funding, or both. Setting achievable goals What are the major reasons that you want to own a business? Is it for the potential financial rewards? Control over your work, life, or schedule? The opportunity to build something from scratch? There are probably a million different reasons that people start businesses. But what’s important right now is why you want to start yours. Those reasons will guide what you hope to achieve by owning a business.

Buying property requires a significant cash investment, which could be diverted to more essential expenditures right now, and commits you to a location and facility that may not fit your needs in five—or even three—years. So many aspects of your business will change in the coming months that you’ll want to remain as flexible as possible in all your financial commitments. 13 14 PART I ■ DO YOUR HOMEWORK FIRST Bright Idea Don’t waste your time trying to scout out potential business locations on your own.

Where do they shop for the product? How much do they typically spend? Is there anything they would like to be different about that particular product or service? Use this information as you move forward to ensure that there are enough customers to make your venture profitable. Another potential solution to this problem is ongoing marketing efforts to keep your business in the public eye. People can’t buy from you unless they know that you’re out there. Too many businesses invest too little time in marketing to attract customers.

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